A company which does not update and change its products and markets is unlikely to be successful for long. This was at the core of Renault’s decision to take over Dacia, a long established car producer in Romania, the heart of Romania's automotive industry.

Renault has been present in Romania since 1966 and forged the country's automotive industry. Close ties have existed between Renault and Automobile Dacia for 35 years, with various Renault models being assembled by Dacia, under licence through to 1978, thereafter independently. Excluding the SupeRNova, the vehicles currently produced by Dacia are based on former models of the Renault range