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When Toyota's engineers began working on the 2010 Toyota Prius back in 2004, they knew the opposition would be gunning for them. With the 2010 Honda Insight and the 2010 Ford Fusion and Mercury Milan hybrid twins all slated to launch before the new Prius, it wouldn't be easy to remain a standout. Their answer was to crank up the volume: The 2010 Prius — for all of its exterior resemblance to the previous-generation Priuses — is a significantly changed, significantly improved vehicle. Never mind that it's a 50-miles-per-gallon hybrid; it's at last a real midsize car. The Prius is no longer just a fuel-efficient people hauler for weekday commuter duty but a real seven-days-a-week family car.
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