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Renault. Setting new standards in safety
Renault continued and extended implementation of its strategy for profitable growth throughout 2004. The number-one brand in Europe — and the only automotive manufacturer to line up seven vehicles with top five-star ratings in Euro NCAP crash tests — Renault placed third in the Formula 1 constructors' championship and accelerated international growth. Developments included the launch of Logan and the deepening of its Alliance with Nissan. Results for the year bear out the pertinence of this strategy, with operating margin reaching 5.9% of revenues, making Renault one of Europe’s most profitable volume vehicle manufacturers
 
RENAULT SCENIC 2.0 Litre Manual RX4 and 2WD Privilege Wagons
The compact, yet surprisingly roomy, Renault Scenic “monospace’ five-door wagon is an important component of the marque’s re- launch in Australia, given that it is expected to account for the bulk of sales. The Scenic comes in 2WD form, or with 4WD (the RX4), and is currently selling alongside the Megane Cabriolet and the Clio Renault Sport. Later this year, the Scenic will be joined by Renault Laguna sedans and hatchbacks, with a range of commercial models due in 2002
 
CASE STUDY DACIA-RENAULT

A company which does not update and change its products and markets is unlikely to be successful for long. This was at the core of Renault’s decision to take over Dacia, a long established car producer in Romania, the heart of Romania's automotive industry.

Renault has been present in Romania since 1966 and forged the country's automotive industry. Close ties have existed between Renault and Automobile Dacia for 35 years, with various Renault models being assembled by Dacia, under licence through to 1978, thereafter independently. Excluding the SupeRNova, the vehicles currently produced by Dacia are based on former models of the Renault range

 
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